Above all else, the famous camel-black-red-white Burberry tartan pattern lining remains popular. Now, as then, the Burberry Trench Coat remains the trademark of the British institution and has been re-interpreted time and time again in Burberry collections - the classic characteristics remain just as sought after and popular as ever. Bailey was named “British Designer of the Year” in 2005 and still works in his position as head designer at Burberry today. Menichetti was replaced by Christopher Bailey in 2001. It is he who switched the tartan pattern to the outside - in doing so, Burberry clothes enjoyed a renaissance at the end of the 1990’s and became a luxury-brand on a global level. In 1998, designer Robert Menichetti lead the sub-brand Burberry Prorsum for men and women as its new creative director. The Pince of Wales chose Burberry as Royal Purveyor to the Court in 1989 and inaugurated the Burberry headquarters in London. GUS extended the Burberry range of products Burberry accessories, like umbrellas, luggage and scarves, which all bear the Burberry pattern. The GUS (Great Universal Stores) retail group took over Burberry in the same year. In 1955, Burberry became Royal Purveyor to the British Court of Her Majesty Queen Elisabeth II. Even the British Royal Court appreciated the Burberry coat. The Burberry Trench Coat, with the famous check casing (introduced in 1920 as a trademark of the company) and later as the lining for the Burberry Trench, established itself within society as the perfect travel companion. The former officers’ clothing continues to increase in popularity after the war. Today, there are countless reinterpretations and imitations of Burberry’s tartan lined trench coat on the market, and yet, more than 100 years later, they’re still the undisputed champions of this classic style.īuying a Burberry trench coat is like owning a little piece of history.Burberry fashion, tested for quality and authenticity by REBELLE The Burberry Trench Coat – a classic in the world of fashion Her strategy? To bring Burberry back to it’s roots by re-centering it around its greatest contribution to fashion: the trench coat. The latter which could be easily spotted wearing their signature black turtlenecks framed in stark contrast to the light tan collar of their coat.ġ980s: This decade saw the trench coat donned by both Prince Charles and Rick Deckard, the infamous bounty hunter in the sci-fi classic Blade Runner, proving that, like denim, the trench coat transcended time, gender and class.Ģ006: Angela Ahrendts took over as CEO at Burberry and overhauled the brand’s identity to great success. Its popularity amongst soldiers quickly spread to civilians and soon both men and women wore the khaki trench coat, almost as if it were an act of patriotism.ġ942: It may not have been the trench coat’s silver screen debut or even the first time Humphrey Bogart wore one in a movie, but when the rain-drenched Bogart said goodbye to Ingrid Bergman in ‘Casablanca’ wearing a one, it cemented the coat’s spot in fashion history.ġ960s: Whether it was its military sensibility or its storied past, in the ‘60s the trench coat was claimed by mods and Marxist intellectuals. Shortly after it was adopted as optional outerwear for First Class Officers.ġ914: It’s during WWI that the coat is dubbed a ‘trench coat’ because it was heavily favored by the soldiers fighting in the trenches all across Europe. ġ879: With an aim to design a breathable raincoat (which at the time seemed like an oxymoron), Thomas Burberry invented gabardine, the defining fabric of the trench coat.ġ901: Thomas Burberry submitted the raincoat design, complete with raglan sleeves and the still-standard ten button front, to the United Kingdom War Office. After more than 100 years since Thomas Burberry submitted the design to the British Army, the trench coat has barely changed, but the role it played in society, culture and fashion has transformed immensely.ġ856: A former draper’s assistant, young Thomas Burberry founded Burberry. From Burberry to Blade Runner: The History of The Trench Coatĭid Burberry invent the trench coat? Maybe, maybe not, it’s still debated to this day-but there’s no doubt that this ubiquitous British brand is synonymous with the ultra-classic coat.
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